Beer! Beer! Beer! Value?

Value is sometimes added to an ad to give the product a better name to consumer, such as this Corona beer commercial. Many of Corona's commercial gives the impression to just relax and have an ice cold beer.

The ad's setting is usually associated with tropical islands and sandy beaches. Does buying a Corona really come with sandy beaches, or give us a time to relax? In a way yes it does because some of the ad shown above also shows that having Corona gets you away from the work environment and put you in paradise.

This is adding value to the product. Even though we don't necessarily get vacation time or a chance to relax that often, seeing the ad present an image to consumer that drinking Corona does allow us some time to relax and be on vacation.

Other times, commercials like Heineken also present the idea that having a it's beer also satisfy the male desire to have their own dream to come true, in this hilarious commercial. We can see that adding value to a product can really sell its image.