Beer! Beer! Beer! Value?

Value is sometimes added to an ad to give the product a better name to consumer, such as this Corona beer commercial. Many of Corona's commercial gives the impression to just relax and have an ice cold beer.

The ad's setting is usually associated with tropical islands and sandy beaches. Does buying a Corona really come with sandy beaches, or give us a time to relax? In a way yes it does because some of the ad shown above also shows that having Corona gets you away from the work environment and put you in paradise.

This is adding value to the product. Even though we don't necessarily get vacation time or a chance to relax that often, seeing the ad present an image to consumer that drinking Corona does allow us some time to relax and be on vacation.

Other times, commercials like Heineken also present the idea that having a it's beer also satisfy the male desire to have their own dream to come true, in this hilarious commercial. We can see that adding value to a product can really sell its image.

Advertising it's everywhere...

LINK TO AD

This website from American Express gives its users a chance to purchase products, trips, and gift cards for incredible prices. As an American Express card user myself, I found this ad for the XBox360 for a great price of $149.00 Elite bundle package deal. Retail price for this would cost around $300+. Talking about the website itself, I would say that it attracts almost anyone that is interested in getting great deals, but as for the Xbox360 ad, I would say that its audience is between 18-40, mostly male I would presume. It would appeal to people that have an American Express card with no specific education level or income level.

As for as psycho-graphic characteristics, I would say it would appeal to people that want a bargain and have extra money to spend.

The ad itself portrays a process of finding the product for a specific customer that are interested in video games but as far as the XBox360 itself, I think it the "X" has the meaning of "extreme" and it relates to the "box" which would make some people to think that the device itself is an extreme gaming machine.

I believe this ad is extremely effective for the fact that it has a limited quantity and for a great price. It address the demographic and psycho-graphic qualities that it set out to achieve.

And finally, this ad caught my attention for the fact that it hasn't been release to sell yet, having consumers anticipating on its opening date to buy. It also has a price that can't be beat and would make anyone come back to this site for more deals to come.