Chen appeared in the 2002 hit Hong Kong police thriller, "Infernal Affairs," and in the 2006 horror movie, "The Grudge 2." He also had a cameo in the Hollywood blockbuster, "The Dark Knight," released last year.Public relations, also known PR, has been around for hundreds of years. Its technique and strategy played an important role in many of history's greatest events. Its profession is to improve how their clients are viewed by the public. No matter if its for companies or celebrities mishaps, it's goal is to establish and promote a favorable relationship with the public.
Ivy Lee, the father of modern public relations industry, was the first public adviser to change how PR really be run. Before PR advisers tried to conceal, fool or avoid the mishap situation to the public, but Lee had a different perspective that he brought. He suggested that the goal of public relations was no longer to fool the public, but believes that businesses should alight themselves with the public's interest rather than insisting that the public interest align itself with the business.
Take for example an incident in 2008: Edison Chen, an international Hong Kong celebrity that had sent his computer for repair along with nude pictures of him and many other famous HK celebrities that was illegally uploaded onto the internet by the computer technicians.
Article from Hollywoodgrind.com
"The scandal started after pictures were taken from Edison Chen’s laptop by a technician that was repairing it. There were a total of approximately 1,300 pictures. The naughty pictures included Bobo Chan Man, Cecilia Cheung Pak Chi, Edison Chen, Gillian Chung, Gillian Chung Yun-Tung, Joey Yung, Yu Chiu, Vincy Yeung, Cecilia Cheung, Yumiko Cheng, Mandy Chen, BoBo Chen, Rachel Ngan, Candice Chan, Jolin Tsai, Maggie Q, and some say even Japanese star Chiaki Kuriyama, and possibly more. On 2-23 we found out there are three more female celebrities that are now involved."
After days and weeks of the photo's release, Chen went into hiding from the public for awhile but then gave a statement admitting that the photos were real and that it was him who took it. Chen decided he would retire from the entertainment industry because of it and would do community service to make up for the scandal. Chen did use Ivy Lee's PR technique by not avoiding the situation and admit his mistake to the public. He also suggested to his fans to learn from his mistakes of taking pictures and hope they would forgive him.
Recently, Chen had been offer to star in a Hollywood movie after two years of service to the public according to Theinsider.com.
From my opinion, I think that Chen did the right thing to not avoid the incident too long. He admitted his mistakes and even suggested the public should learn from it. This types of incidents often occur in Hollywood and the story usually gets old after awhile, but a story that involves multiple International celebrity like this is hard to forgive and forget to most people.
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